What’s your archetype?
May 14, 2009 Making money, Scanner Nights 4 CommentsCreative people, particularly Scanners, tend to have a lot of different interests and run multiple projects simultaneously. This keeps life interesting but makes it difficult for us to easily capture what we do in a way that potential contacts, clients or customers can grasp.
At May Scanners Night, John Purkiss showed us how to pull the various strands together, using a simple model based on Jungian archetypes.
Are you the Caregiver, the Creator, the Explorer, the Hero, the Innocent, Jester, the Lover, the Magician, the Ordinary Guy, the Outlaw, the Ruler, or the Sage?
You can listen to his entire talk for free right now - just click the play button below.
Read the archetypes list
Read the complete list of archetypes in an extract from Brand You here.
Get the book
John Purkiss and David Royston-Lee, a business psychologist, have written a book entitled BRAND YOU - Turn Your Unique Talents into a Winning Formula.
The book will be published on May 18th. Find out more at www.brandyou.info.
John studied economics and has an MBA. He has worked in banking, management consultancy and software. For the past 12 years he has been an executive search consultant or headhunter. He occasionally invests in the companies for which he finds finance directors and other board members. As well as writing books, he takes photographs. See www.johnpurkiss.com
Come to Scanners Night
Scanners Night is an event for creative people who love to learn new stuff, have many interests and get bored easily.
Scanners Night is on the 2nd Wednesday of every month and each one features a different speaker on a fascinating topic.