1000 True Fans

9:18 am Artists, Creativity, Making money

Here’s an item from a recent email I sent to everyone signed up on the Scanners list (enter your email on the front page to get meeting notifications & occasional updates).

Do you have 1000 True Fans?

Whether you’re an artist, performer, videomaker, photographer, writer, or freelancer, you don’t need an audience of millions. You just need 1000 True Fans according to Kevin Kelly in his recent article.

(Kevin is a fascinating guy – ex editor of Wired Magazine and definitely a Scanner.)

If you can attract 1000 True Fans who spend an average of $100 a year on you, your art, or your products ‘n’ services, you can make a living.

A True Fan is “someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work.”

I love this idea and thought it would appeal to us as Scanners who have too many interests to develop a huge audience for any one thing.

(There is a particularly brilliant idea for getting paid in advance to publish your own book, CD or film in the article).

Read Kevin’s full article “1000 True Fans” here.

Let me know what you think of it.

(Funnily enough, it’s similar to the point I made on my recent audioclass “A Crash Course in Seduction“.)

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