You have 2 minutes…

October 15, 2008 12:42 pm John Williams Uncategorized

Brevity is not just the soul of wit but the soul of entrepreneurship too.

We scanners have too many ideas to struggle alone implementing everything we think of. We need to take the fast track – and the best fast track is to collaborate with other people. If you want to engage other people to collaborate, you’d better be able to explain what it is you’re creating, what you need and why they should help you quickly.

At Scanners Night, you have a chance to get some advice from our guest experts on the spot. But you’ll only have 2 minutes to explain your project and what you need. Whether you’re coming to the next Scanners Night or not, start practising your “elevator pitch” now. And although this is a kind of selling, it’s not the old fashioned cheesy kind, it’s a statement that excites people about what you’re trying to achieve and makes it clear how they can help you.

You never know when you might run into a life-changing business contact – wherever it’s Richard Branson, Steve Jobs or the head of commissioning for the BBC. Can you engage their help in the 2 minutes you have with them in the elevator, on the tube, or in the loo? Start practising now.
2 Responses

  1. Lynda :

    Date: November 11, 2008 @ 10:55 pm

    Can you give us some examples of great 2 minute pitches?

  2. John :

    Date: November 12, 2008 @ 8:10 pm

    Hi Lynda,

    I don’t have any 2 minute pitches to show right now but it’s something I teach on my Income Accelerator Programme.

    I have been intending to video some of the participants who have come up with some great ones. Eg Teresa McCrone “I help people who would rather get hit by a bus than ever have to give a speech or presentation”