SCANNERS NIGHT

Shed Simove is a TV producer, comedian, entrepreneur, and author of new book, Ideas Man. And he’s expert on making ideas happen.

After a successful career in TV (including Commissioning Editor of ‘Big Brother’) Shed has gone on to create a wide range of novelty gifts, executive toys, greetings cards, and books – with sales now approaching one million.

Shed has a rebellious sense of humour and loves to play with society’s taboos – whether it’s changing his name to God, or creating a confectionary product called “Clitoris Allsorts” that sold over 5000 packets.

At March Scanners Night, Shed shared his 10 tricks to make any idea happen successfully – whether it’s a toy, a sweet, a greeting card range, a TV programme, or a book.

Listen to his talk below.

If you can’t see the player above, here is the link to the MP3.

If you want to learn more about how Shed came up with such original ideas and turned them into a business, I highly recommend his book Ideas Man.

Read more about Shed’s entire range of products